Gain the latest tools, frameworks, and trends to acquire and retain customers, position your brand for success, and develop data-driven marketing strategies.
Return on investment, with 24% of HBS Online learners reporting an average $20,466 salary increase
91%
Acquired new skills that were immediately applicable
Individual Courses
Multi-Course Program
What You Can Earn
Certificate of Completion
Boost your resume with a Certificate of Completion from HBS Online.
Certificate of Specialization
Complete any three courses within this subject area to earn a Certificate of Specialization and signify your deep expertise in marketing.
Explore all courses & programs
Find the offering that aligns with your goals.
What sets HBS Online apart?
Our online certificate and credential programs provide a real-world difference that can transform your life and career.
Real-World Cases
We bring the classroom to you through HBS's signature case method. Immerse yourself in real scenarios from renowned business experts and leverage course concepts and your peers’ perspectives to determine a path forward.
Real-World Connections
Learn from and network with a global community of peers before, during, and after your program. Ask questions, collaborate, and share experiences across industries. You'll build bonds that last a lifetime.
Real-World Outcomes
Our certificate and credential programs can lead to transformational outcomes. HBS Online has helped learners grow or transition their careers, earn promotions and salary increases, and gain attention from recruiters.
94%
of learners said HBS Online is more impactful than other online business programs
91%
of learners said HBS Online had a positive impact on their careers
100%
of HBS Online's programs are taught fully online—complete them anytime, anywhere
This course was incredibly beneficial in going beyond the basics of digital marketing and helping give me real-life examples that I can use in my everyday career.
Melody Pierce; Communications Leader | MAO Executive Director
How We Stack Up
HBS Online vs. Other Top Business Schools with Online, Asynchronous Courses
HBS Online
Others
Considered more impactful than other online programs by learners
Yes
No
The preferred brand among prospective online learners
Yes
No
Reimagined the case study method through a proprietary platform featuring courses created by renowned faculty
Yes
No
Collaboration with fellow online learners through unique simulations and interactive activities
Yes
Some
Discount for repeat participants
Yes
Some
Certificate awarded upon program completion
Yes
Some
Invitation to a global professional network, including HBS Online's Connext conference, HBS faculty events, and the HBS Online Community
Yes
No
Related Content on Marketing
Bonus Bundle
Take Your Learning Further with a Marketing and AI Bonus Bundle
Experience extra learning at no extra cost. For a limited time, HBS Online is offering access to expert perspectives on marketing and generative AI.
Which HBS Online Marketing Program Is Right for You?
This flowchart will help you determine which HBS Online marketing course best aligns with your career level and experience, learning objectives, and educational goals.
Download this guide to explore key marketing concepts and metrics, which can help you analyze campaign performance, drive results, and stay data-driven.
