When will I get access to the course?

Once your payment is successfully processed, you’ll receive an email granting you access to the course content within two hours. To maximize your 90-day access period, we strongly recommend logging into the course platform as soon as you receive this notification. If you plan to pay online using a credit card, you may do so at any time. If you’ve selected an alternative payment method, please allow additional time for processing: Western Union - 3 business days Domestic Wire - 5 business days International Wire - 14 business days Loans - 12 business days

What are the learning requirements in order to successfully complete the course, and how are grades assigned?

Participants in Personal Branding are eligible for a Certificate of Completion from Harvard Business School Online. Participants are expected to fully complete all coursework in a thoughtful and timely manner. This means completing each course module and fully answering questions posed therein. In addition to module completion, we expect participation in the social learning elements of the course by offering feedback on others’ reflections and contributing to conversations on the platform. Participants who fail to complete the course requirements will not receive a certificate and will not be eligible to retake the course. More detailed information on course requirements will be communicated at the start of the course. No grades are assigned for Personal Branding. Participants will either be evaluated as complete or not complete.

What materials will I have access to after completing Personal Branding?

You’ll have access to the materials in every prior module as you progress through the program. At the end of each module, you’ll also receive a downloadable PDF summary of the main takeaways. We hope these serve as a helpful resource after you finish the course. Access to course materials and the course platform ends after the 90-day on-demand access window.

How should I list my certificate on my resume?

Once you've earned your Certificate of Completion, list it on your resume along with the date of completion: Harvard Business School Online Certificate in Personal Branding [On Demand Start Month and Year] List your certificate on your LinkedIn profile under "Education" as follows: School: Harvard Business School Online Dates Attended: [The year you participated in the program] Degree: Other; Certificate in Personal Branding Field of Study: Leave blank Grade: "Complete" Activities and Societies: Leave blank Personal Branding is a 3-module, 10-hour online certificate program from Harvard Business School. It equips learners with the tools to define and express their purpose, values, and points of differentiation. Participants explore what a successful personal brand is and how to leverage it effectively to advance their careers and influence others to be authentic leaders.

Marketing

Personal Branding

Build a compelling professional brand by learning how to communicate your value, expand your influence, and strengthen your visibility, credibility, and leadership presence.

Format
On-Demand
Time
8-10 hrs, 2-4 hrs/module
Price
$1,949

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Key Concepts

Identify the sources, benefits, and components of a successful personal brand
Define your purpose and values and communicate their distinction to others
Turn common personal branding pitfalls into opportunities
Understand the psychological power of interpersonal influence and how to harness it as a leader
Develop an action plan for leveraging your influence to empower yourself and others to lead authentically

Who Will Benefit

Gain the skills and tools to effectively convey your values, accomplishments, and goals.

A very interesting and instructive course. For me, as a person immersed in work, this course helped to look at everything from a different angle. The most important thing is that everything is shown with examples and provides the opportunity for constant practical application and subsequent adjustment.

82%

Felt more confident leading initiatives at work

11X

Return on investment, with 24% of HBS Online learners reporting an average $20,466 salary increase

91%

Acquired new skills that were immediately applicable

What You'll Earn

Learn More

Harvard Business School Online certificate for Personal Branding awarded to John D. Sample. — **Certificate of Completion**
Boost your resume with a Certificate of Completion from HBS Online
Earn by completing this course

Harvard Business School Online Certificate of Specialization in Marketing awarded to Tara Smith. — **Certificate of Specialization**
Prove your mastery of marketing
Earn by: completing any three courses in this subject area to earn a Certificate of Specialization

Course Syllabus

3 modules, 8-10 hours

Download the full syllabus (pdf)

Module 1

Develop Your Personal Brand

4 Hours

Explore the sources and benefits of a personal brand and start defining yours by understanding your purpose, values, and uniqueness. Learn how the hero’s journey format can showcase your narrative.

Highlights

0:39

Write Your Personal Value Proposition

0:40

Refining and Adapting Your Story

Concepts

What Is a Personal Brand?
Visioning: What Value Do You Want to Create in the World?
Auditing: Identify and Analyze Your Brand
Storyscaping: Crafting, Refining, and Adapting Your Story

Featured Exercises

Complete the first three steps of the personal branding development process: visioning, auditing, and storyscaping
Uncover your values to develop your long-term vision and mission
Design a personal value proposition that reflects your experience, goals, and distinct value
Identify your key assets, descriptors, and superpower
Conduct an external personal brand audit

Module 2

Engage Your Personal Brand

2-3 Hours

Understand how to drive interactions that build your personal brand and avoid ones that dilute it. Discover the power of different groups in socializing your brand and how they can help you reach your goals.

Highlights

0:34

Presenting Your Authentic Self

0:44

Communicate Your Story

Module 3

Renegotiate Your Personal Brand and Harness Your Influence

2-3 Hours

Turn common personal branding pitfalls into opportunities and examine the psychological power of interpersonal influence and how to leverage it to your advantage.

Highlights

0:36

Sources of Credibility

1:13

Why Leaders Need to be Influential

Led by World-Renowned HBS Faculty

HBS Online courses are taught by Harvard Business School faculty, bringing the renowned HBS classroom experience directly to you.

Experience

Immersive Learning

Stay active by engaging in a new activity every three to five minutes, including practical visioning exercises to define your unique purpose and values.

HBS Online courses allow you to immerse yourself in a
dynamic, interactive learning experience. You’ll engage in a new activity every
three to five minutes and apply your knowledge through polls, quizzes, and
problem-solving exercises designed to accelerate and reinforce your learning.

Real-World Connections

Get social by collaborating and networking with a global community of peers before, during, and after the course. Learners who successfully complete an HBS Online program are added to the HBS Online Community's Official Networking Group and gain exclusive access to events and other networking opportunities.

See how the HBS Online course platform engages you in social learning. You exchange ideas, offer input, and seek out viewpoints from a community of learners gathered from around the globe. In the process, you learn from each other’s experiences and perspectives, and leave the program with a broader outlook on the world.

Real-World Cases

Immerse yourself in real-world, case-based examples brought to life by personal branding experts at organizations like Edelman, LinkedIn, Elevated Connections, John Deere, and Harvard Business School.

Real-World Outcomes