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Entrepreneurship Essentials
Workers brainstorming around a laptop

Entrepreneurship Essentials

Master a Proven Framework for Building and Financing New Ventures

Entrepreneurship Essentials helps you turn an idea into a viable venture. Learn how entrepreneurs validate concepts through structured experiments, refine their business strategy, and raise the capital necessary to create value and grow their business.

Apply Now

What You'll Learn

Play an Introduction to Entrepreneurship Essentials video
Play an Introduction to Entrepreneurship Essentials video
Go to Course Syllabus
  • Identify a business opportunity
  • Evaluate an idea and assess the market
  • Explore the risks and rewards of entrepreneurship
  • Leverage experiments to validate concepts and refine your business strategy
  • Discover the key financial decisions entrepreneurs must make in the early stages of a startup
  • Understand the process of raising capital and how to speak to investors

About the Professor

Professor Bill Sahlman - Entrepreneurship Essentials

William Sahlman is a Baker Foundation Professor of Business Administration at Harvard Business School. He previously served as co-chair of the Rock Center for Entrepreneurship, co-chair of the School’s Entrepreneurial Management unit, chairman of the board for Harvard Business School Publishing, and Senior Associate Dean for External Relations. He is a widely published author of numerous articles and two textbooks, and has published more than 200 case studies on entrepreneurial ventures.

Who Will Benefit

Idea

Aspiring Entrepreneurs

Whether you’re a first-time entrepreneur with the start of an idea or are exploring entrepreneurship, learn the language of the startup world.

Target

Early-Stage Entrepreneurs

Gain an overarching framework to evaluate opportunities, manage startups, and finance new ventures.

book

Students

See what it takes to be a successful entrepreneur and determine whether starting a business, or working for a startup, is the right path for you.

Program Structure

Entrepreneurship Essentials consists of approximately 25 to 30 hours of material delivered over a four-week period. You can complete the coursework on your own time while meeting regular deadlines.

June 2021
  • Length: 4 Weeks
  • Program Dates: 6/9/21 – 7/7/21
  • Cost: $1,050
  • Application Deadline: May 31
  • Detailed Calendar
  • Course Platform
  • Certificate Program
Apply Now
August 2021
  • Length: 4 Weeks
  • Program Dates: 8/18/21 – 9/15/21
  • Cost: $1,400
  • Application Deadline: August 9
  • Detailed Calendar
  • Course Platform
  • Certificate Program
Apply Now

Syllabus

Entrepreneurship Essentials introduces you to the entrepreneurial journey from finding an idea, to gaining traction in the marketplace, to raising capital for your venture. This course explains how entrepreneurs run structured experiments to validate ideas and refine business strategy. You will dive deep into the numbers behind how entrepreneurs and their investors make financial decisions to create value and grow their operations.

Learning requirements: In order to earn a Certificate of Completion, participants must thoughtfully complete all 4 modules by stated deadlines.

Download Syllabus

Modules Case Studies Takeaways Key Exercises
Module 1: Ideas and Opportunities
  • Dr. John’s Spinbrush
  • Identify an entrepreneurial idea
  • Evaluate an entrepreneurial idea
  • Gain comfort with twists and turns
  • Sizing the market
  • Estimate willingness to pay
Module 2: Building a Business
  • Rent the Runway
  • Apply the POCD (People, Opportunity, Context, Deal) framework
  • Manage risk and reward through experimentation
  • Make decisions with the future in mind
  • Evaluating POCD elements and fit
  • Designing and learning from tests
  • Anticipating change and reacting to new information
Module 3: Financing a Business
  • N/A
  • Determine how investment can help you create value for yourself and your investors
  • Consider risk and reward through various forms of analysis
  • Discover when to solicit investment and how much you will need to seek out
  • Understanding and presenting key financial metrics
  • Determining investment needs
Module 4: Sources of Investment
  • Intuit
  • Understand the opportunities and tradeoffs associated with different sources of financing
  • Defining key financing terms
  • Apply the tools of valuation to start-up ventures
  • What do entrepreneurs get from investors?
  • Calculating the value of a start-up

The HBS Online Advantage

Play an Introduction to the HBS Online Platform video
Play an Introduction to the HBS Online Platform video
  • World-class faculty
  • Edge-of-your-seat online learning
  • Global peer collaboration and networking
  • Real-world, case-based learning

Harvard Business School Online offers a unique and highly engaging way to learn vital business concepts. Immerse yourself in real challenges faced by seasoned leaders across a variety of industries, including serial entrepreneur John Osher; Jennifer Hyman, CEO of Rent the Runway; and Scott Cook, founder of Intuit. Wrestle with the same issues they faced, while problem-solving and engaging with learners from around the world.

Play Meet Namrata | Entrepreneurship Essentials Participant Testimonial video
Play Meet Namrata | Entrepreneurship Essentials Participant Testimonial video

Stories from Our Learners

  • Professor Sahlman’s careful observation of the best and brightest entrepreneurs over the last 30 years has given him a perspective and insightfulness that few others can rival. He keeps his students eager to dissect and analyze the situation and range of solutions.
    Janet Krauss,
    CEO at Peach
  • The People, Opportunity, Context, and Deal framework is now in the back of my mind. Also, I have learned how to quickly assess and network with other companies and panelists at the hundreds of meetup events I've attended.
    Vasilios Dimopoulos,
    Associate at Deutsche Bank


information

Request More Information

Sign up to receive additional information about this course. Find out what other learners are doing with the skills they gained, and evaluate if this course is the right fit for you.

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Frequently Asked Questions

Do I have to log in at a set time? How does the grading process work? At this point, you probably have a few questions, and we’ve got answers.

Learn More

Learn More


application

Enrollment Eligibility

Our easy online application is free, and no special documentation is required. All applicants must be at least 18 years of age, proficient in English, and committed to learning and engaging with fellow participants throughout the course. We confirm enrollment eligibility within one week of your application.

Apply Now

Apply Now


Entrepreneurship Essentials Certificate of Completion from HBS Online
Earn Your Certificate

Enroll today in Harvard Business School Online's Entrepreneurship Essentials course.

Apply Now
 
All FAQs

Top FAQs

How are HBS Online courses delivered?

+–

We offer self-paced programs (with weekly deadlines) on the HBS Online course platform.

Our platform features short, highly produced videos of HBS faculty and guest business experts, interactive graphs and exercises, cold calls to keep you engaged, and opportunities to contribute to a vibrant online community.

Do I need to come to campus to participate in HBS Online programs?

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No, all of our programs are 100 percent online, and available to participants regardless of their location.

How do I enroll in a course?

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All programs require the completion of a brief application. The applications vary slightly from program to program, but all ask for some personal background information. You can apply for and enroll in programs here. If you are new to HBS Online, you will be required to set up an account before starting an application for the program of your choice.

Our easy online application is free, and no special documentation is required. All applicants must be at least 18 years of age, proficient in English, and committed to learning and engaging with fellow participants throughout the program.

After submitting your application, you should receive an email confirmation from hbsonlinesupport@hbs.edu. If you do not receive this email, please check your junk email folders and double-check your account to make sure the application was successfully submitted.

Updates to your application and enrollment status will be shown on your Dashboard. We confirm enrollment eligibility within one week of your application.

Does Harvard Business School Online offer an online MBA?

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No, Harvard Business School Online offers business certificate programs.

What are my payment options?

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We accept payments via credit card, Western Union, and (when available) bank loan. Some candidates may qualify for scholarships or financial aid, which will be credited against the Program Fee once eligibility is determined. Please refer to the Payment & Financial Aid page for further information.

We also allow you to split your payment across 2 separate credit card transactions or send a payment link email to another person on your behalf. If splitting your payment into 2 transactions, a minimum payment of $350 is required for the first transaction.

In all cases, net Program Fees must be paid in full (in US Dollars) to complete registration.

 

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