When will I get access to the course?

Once your payment is successfully processed, you’ll receive an email granting you access to the course content within two hours. To maximize your 90-day access period, we strongly recommend logging into the course platform as soon as you receive this notification. If you plan to pay online using a credit card, you may do so at any time. If you’ve selected an alternative payment method, please allow additional time for processing: Western Union - 3 business days Domestic Wire - 5 business days International Wire - 14 business days Loans - 12 business days

What are the learning requirements in order to successfully complete the course, and how are grades assigned?

Entrepreneurial Marketing participants are eligible for a Certificate of Completion from Harvard Business School Online. Participants are expected to fully complete all coursework in a thoughtful and timely manner. This means completing each course module and fully answering questions posed therein. This course features recommended weekly deadlines to help ensure participants proceed through it at a similar pace and take full advantage of social learning opportunities. In addition to module and assignment completion, we expect you to offer feedback on others’ reflections and contribute to conversations on the platform. Participants who fail to complete the course requirements will not receive a certificate and will not be eligible to retake the course. More detailed information on course requirements will be communicated at the start of the course. No grades are assigned for Entrepreneurial Marketing. Participants will either be evaluated as complete or not complete.

What materials will I have access to after completing Entrepreneurial Marketing?

You’ll have access to the materials in every prior module as you progress through the program. At the end of each module, you’ll also receive a downloadable PDF summary of the main takeaways. We hope these serve as a helpful resource after you finish the course. Access to course materials and the course platform ends after the 90-day on-demand access window.

How should I list my certificate on my resume?

Once you've earned your Certificate of Completion, list it on your resume along with the date of completion: Harvard Business School Online Certificate in Entrepreneurial Marketing [On-Demand Start Month and Year] List your certificate on your LinkedIn profile under "Education" with the language from the Credential Verification page: School: Harvard Business School Online Dates Attended: [The year you participated in the program] Degree: Other; Certificate in Entrepreneurial Marketing Field of Study: Leave blank Grade: Complete Activities and Societies: Leave blank For the program description on LinkedIn, please use the following: Entrepreneurial Marketing is a 4-module, 20-hour online certificate program from Harvard Business School. The course teaches business professionals how to craft and continually adapt go-to-market strategies for new ventures, products, and services. Participants develop a proven toolkit for identifying, capturing, and influencing customers and learn how to create a viable, scalable business using limited resources.

Entrepreneurship & Innovation

Entrepreneurial Marketing

Develop the entrepreneurial mindset and toolkit to create a viable, scalable business with minimal data, limited resources, and tight budgets.

Format
On-Demand
Time
16-20 hrs, 4-5 hrs/module
Price
$1,949

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Key Concepts

Develop and continually adapt go-to-market strategies
Distinguish between marketing- and sales-led organizations and marketers’ role in each
Establish a customer selection strategy, including buyer personas and journeys
Devise strategies for engaging and influencing the stakeholders making purchasing decisions
Understand the importance of brand-building and the key components of an effective brand
Build a media strategy across paid, earned, and owned channels
Evaluate and identify growth opportunities

Who Will Benefit

Establish your venture’s go-to-market strategy and learn how to evolve it over time to achieve scale.

The Entrepreneurial Marketing course provided valuable, real-world insights into how startups approach customer acquisition, growth strategies, and go-to-market execution. The course did an excellent job of blending theory with practical applications, featuring case studies from real startup founders and marketing leaders.
Chudhary Kashif

91%

Acquired new skills that were immediately applicable

92%

Developed increased confidence after completing their course

27%

Transitioned to a new industry or field

What You'll Earn

Learn More

**Certificate of Completion**
Boost your resume with a Certificate of Completion from HBS Online
Earn by: completing this course

**Certificate of Specialization**
Prove your mastery of marketing or entrepreneurship and innovation
Earn by: completing any three courses within either subject area to earn a Certificate of Specialization

Course Syllabus

4 Modules, 16-20 Hours

Download full syllabus (pdf)

Module 1

Intro to Entrepreneurial Marketing

4-5 Hours

Explore a startup business model’s four key elements and learn how to formulate a customer value proposition, determine product-market fit, and distinguish between marketing- and sales-led organizations.

Highlights

0:24

Nicole Clay, Co-Founder and CMO, Hue

0:24

The Diamond Square Model

Module 2, 4-5hrs

Understanding the Customer

4-5 Hours

Determine who your business’s early adopters are to begin generating customer personas and related buyer journeys. Identify an organization’s key stakeholders making purchasing decisions and where to intercept them.

Highlights

0:20

Amir Peleg, Founder and CEO, TaKaDu

0:19

Nuances of Customer Personas

Module 3

The Entrepreneurial Marketing Toolkit

4-5 Hours

Unpack the entrepreneurial marketing toolkit and apply the paid, owned, and earned media (POEM) framework. Identify a brand’s four components and the potential benefits and risks of marketing channels and platforms.

Highlights

0:20

The Importance of Brand

0:22

Aubrie Pagano, Founder and Former CEO, Bow & Drape

Module 4

Strategies for Growth and Closing

4-5 Hours

Analyze your go-to-market strategy, evaluate the relationship between business models and growth, and assess growth options in two dimensions: markets and products.

Highlights

0:23

Matias Recchia, Founder, IguanaFix

0:33

The Growth 2x2

Led by World-Renowned HBS Faculty

HBS Online courses are taught by Harvard Business School faculty, bringing the renowned HBS classroom experience directly to you.

Experience

Immersive Learning

Stay active by engaging in a new activity every three to five minutes.

HBS Online courses allow you to immerse yourself in a
dynamic, interactive learning experience. You’ll engage in a new activity every
three to five minutes and apply your knowledge through polls, quizzes, and
problem-solving exercises designed to accelerate and reinforce your learning.

Real-World Connections

Get z by collaborating and networking with a global community of peers before, during, and after the course. Learners who successfully complete an HBS Online program are added to the HBS Online Community's Official Networking Group and gain exclusive access to events and other networking opportunities.

See how the HBS Online course platform engages you in social learning. You exchange ideas, offer input, and seek out viewpoints from a community of learners gathered from around the globe. In the process, you learn from each other’s experiences and perspectives, and leave the program with a broader outlook on the world.

Real-World Cases

Immerse yourself in real-world, case-based marketing examples brought to life by successful business leaders at organizations like Hue, TakaDu, Bow & Drape, and IguanaFix.

Our courses allow you to apply your learning through
real-world examples and experience Harvard Business School’s signature case
method. Business leaders will share challenges they’ve faced. As the story
unfolds, you’ll leverage course concepts, vital tools and frameworks, and the
diversity of your peers’ perspectives to analyze the problem and determine a
path forward.

Real-World Outcomes