Thank you for your interest in Economics for Managers. While this course is no longer available for enrollment, we invite you to explore our other strategy courses.

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Video duration:2:56

Introduction to Economics for Managers

Key Concepts

  • Develop effective pricing strategies

  • Benchmark costs compared to competitors through relative cost analysis

  • Apply conjoint analysis to understand what features customers value most

  • Understand the power of network effects to drive demand

  • Identify sources of competitive advantage through differentiation

Who Will Benefit

Explore the world of business through the lens of economics as you prepare for your next opportunity.

Economics for Managers was immensely valuable. Hearing from founders and seeing the power of network effects through various case studies helped me see market opportunities through an entirely different lens. The market knowledge I acquired helped me refine and expertly craft research reports.

Asher Salik; Student at New York University
91%
of HBS Online learners said they acquired new, immediately applicable skills
11x
return on investment, with 24% of learners reporting an average $20,466 salary increase
85%
Gained greater confidence in making business decisions

What You'll Earn

Certificate of Completion

Certificate of Completion
Boost your resume with a Certificate of Completion from HBS Online
Earn by: completing this course

Certificate of Specialization

Certificate of Specialization
Signify your deep expertise in strategy
Earn by: Completing any three courses within this subject area to earn a Certificate of Specialization

5 Modules, 60 Hours

Download full syllabus (pdf)

Module 1

Customer Demand - Foundations

12 Hours

Understand the relationship between willingness to pay and price and determine a revenue-maximizing pricing strategy using the concept of elasticity.
Highlights
Video duration:0:31

The Price is Right

Price Setting and the Concept of Elasticity

Price Setting and the Concept of Elasticity

Concepts

  1. Willingness to Pay

  2. A Different Visual Representation of WTP

  3. Elasticity

Featured Exercise

  • Construct supply and demand curves for individuals and markets and analyze the impact of market changes

Module 2

Strategies for Assessing and Increasing Demand

12 Hours

Appreciate how complements and network effects impact demand and evaluate techniques to increase demand and measure the tradeoffs and suitable applications of each approach.
Highlights
Video duration:0:15

Introduction to Auctions

Experiments: Design Principles

Experiments: Design Principles

Concepts

  1. Direct Approaches for Assessing Demand

  2. Indirect Approaches for Assessing Demand

  3. Conjoint Analysis

  4. Strategies for Increasing Demand

Featured Exercises

  • Explore the dynamics of different forms of auctions

  • See how conjoint analysis can be used to understand customer preferences

Module 3

Suppliers and Cost

12 Hours

Understand fixed versus variable costs and economies of scale.
Highlights
The Profitability of Going Digital

The Profitability of Going Digital

Video duration:0:34

Introduction to Relative Cost

Concepts

  1. An Introduction to Cost

  2. Fixed versus Variable Costs

  3. Relative Cost Analysis

  4. Supply Curves

  5. Scale Economies

Featured Exercises

  • Predict market structure by examining various costs and cost structures

  • Evaluate options by performing a relative cost analysis

Module 4

Markets

12 Hours

Apply market principles to analyze industries in which no traditional market functions.
Highlights
The Concept of Market Equilibrium

The Concept of Market Equilibrium

Video duration:0:44

Online Advertising

Concepts

  1. Market Outcomes

  2. Markets and Fairness

  3. Markets: Applications

  4. Creating Markets

Featured Exercises

  • Identify value creation and decompose its distribution to illustrate how trade occurs

  • Examine the competitive landscape by differentiating long- and short-run market outcomes and forces

Module 5

Competition and Differentiation

12 Hours

Assess monopolies and price discrimination and understand different strategies for differentiation.
Highlights
Video duration:0:30

Bundled Pricing Part I

Video duration:0:35

Exploring Attribute Differentiation A Simple Model

Concepts

  1. Pricing by Monopolies

  2. Price Discrimination

  3. Simple Strategies for Differentiation

Featured Exercise

  • Explore competitive differentiation through the example of rival pizzerias setting price and location

Led by World-Renowned HBS Faculty

HBS Online courses are taught by Harvard Business School faculty, bringing the renowned HBS classroom experience directly to you.
  • Bharat N. Anand

    Henry R. Byers Professor of Business Administration

Immersive Learning

Stay active by engaging in a new activity every three to five minutes.

Video duration:0:10

Learn how to craft successful business strategy through the power of economics.

Real-World Connections

Get social by collaborating with a global community of peers before, during, and after your course. Learners who successfully complete an HBS Online program will be added to the HBS Online Community's Official Networking Group and gain exclusive access to events and other networking opportunities.

Video duration:0:08

See how the HBS Online course platform engages you in social learning. You exchange ideas, offer input, and seek out viewpoints from a community of learners gathered from around the globe. In the process, you learn from each other’s experiences and perspectives, and leave the program with a broader outlook on the world.

Real-World Cases

Immerse yourself in real-world, case-based examples brought to life by industry-leading companies, including Ace Ticket, The New York Times, Penguin Random House, Amgen, and Bonobos.

Video duration:0:11

Our courses allow you to apply your learning through
real-world examples and experience Harvard Business School’s signature case
method. Business leaders will share challenges they’ve faced. As the story
unfolds, you’ll leverage course concepts, vital tools and frameworks, and the
diversity of your peers’ perspectives to analyze the problem and determine a
path forward.

Video duration:0:10

Learn how to craft successful business strategy through the power of economics.

Real-World Outcomes

I had the opportunity to learn with students from all over the world, all walks of life. Engaging with the platform made my learning experience feel more expansive.

Carmen Hines Gardner

Founder, Momentum Management Group

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