Economics for Managers
Thank you for your interest in Economics for Managers. While this course is no longer available for enrollment, we invite you to explore our other strategy courses.
Introduction to Economics for Managers
- Courses & Programs
- Economics for Managers
Key Concepts
Develop effective pricing strategies
Benchmark costs compared to competitors through relative cost analysis
Apply conjoint analysis to understand what features customers value most
Understand the power of network effects to drive demand
Identify sources of competitive advantage through differentiation
Who Will Benefit
Explore the world of business through the lens of economics as you prepare for your next opportunity.
Economics for Managers was immensely valuable. Hearing from founders and seeing the power of network effects through various case studies helped me see market opportunities through an entirely different lens. The market knowledge I acquired helped me refine and expertly craft research reports.
Asher Salik; Student at New York University
What You'll Earn

Certificate of Completion
Boost your resume with a Certificate of Completion from HBS Online
Earn by: completing this course

Certificate of Specialization
Signify your deep expertise in strategy
Earn by: Completing any three courses within this subject area to earn a Certificate of Specialization
Course Syllabus
5 Modules, 60 Hours
Customer Demand - Foundations
Understand the relationship between willingness to pay and price and determine a revenue-maximizing pricing strategy using the concept of elasticity.
The Price is Right

Price Setting and the Concept of Elasticity
Concepts
Willingness to Pay
A Different Visual Representation of WTP
Elasticity
Featured Exercise
Construct supply and demand curves for individuals and markets and analyze the impact of market changes
Strategies for Assessing and Increasing Demand
Appreciate how complements and network effects impact demand and evaluate techniques to increase demand and measure the tradeoffs and suitable applications of each approach.
Introduction to Auctions

Experiments: Design Principles
Concepts
Direct Approaches for Assessing Demand
Indirect Approaches for Assessing Demand
Conjoint Analysis
Strategies for Increasing Demand
Featured Exercises
Explore the dynamics of different forms of auctions
See how conjoint analysis can be used to understand customer preferences
Suppliers and Cost
Understand fixed versus variable costs and economies of scale.

The Profitability of Going Digital
Introduction to Relative Cost
Concepts
An Introduction to Cost
Fixed versus Variable Costs
Relative Cost Analysis
Supply Curves
Scale Economies
Featured Exercises
Predict market structure by examining various costs and cost structures
Evaluate options by performing a relative cost analysis
Markets
Apply market principles to analyze industries in which no traditional market functions.

The Concept of Market Equilibrium
Online Advertising
Concepts
Market Outcomes
Markets and Fairness
Markets: Applications
Creating Markets
Featured Exercises
Identify value creation and decompose its distribution to illustrate how trade occurs
Examine the competitive landscape by differentiating long- and short-run market outcomes and forces
Competition and Differentiation
Assess monopolies and price discrimination and understand different strategies for differentiation.
Bundled Pricing Part I
Exploring Attribute Differentiation A Simple Model
Concepts
Pricing by Monopolies
Price Discrimination
Simple Strategies for Differentiation
Featured Exercise
Explore competitive differentiation through the example of rival pizzerias setting price and location
Led by World-Renowned HBS Faculty

Bharat N. Anand
Henry R. Byers Professor of Business Administration
Experience
Immersive Learning
Stay active by engaging in a new activity every three to five minutes.
Learn how to craft successful business strategy through the power of economics.
Real-World Connections
Get social by collaborating with a global community of peers before, during, and after your course. Learners who successfully complete an HBS Online program will be added to the HBS Online Community's Official Networking Group and gain exclusive access to events and other networking opportunities.
See how the HBS Online course platform engages you in social learning. You exchange ideas, offer input, and seek out viewpoints from a community of learners gathered from around the globe. In the process, you learn from each other’s experiences and perspectives, and leave the program with a broader outlook on the world.
Real-World Cases
Immerse yourself in real-world, case-based examples brought to life by industry-leading companies, including Ace Ticket, The New York Times, Penguin Random House, Amgen, and Bonobos.
Our courses allow you to apply your learning through
real-world examples and experience Harvard Business School’s signature case
method. Business leaders will share challenges they’ve faced. As the story
unfolds, you’ll leverage course concepts, vital tools and frameworks, and the
diversity of your peers’ perspectives to analyze the problem and determine a
path forward.
Learn how to craft successful business strategy through the power of economics.
Real-World Outcomes
I had the opportunity to learn with students from all over the world, all walks of life. Engaging with the platform made my learning experience feel more expansive.
Carmen Hines GardnerFounder, Momentum Management Group

Economics for Managers FAQs
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Solutions for Organizations
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