Leverage design thinking principles and creative problem-solving tools to develop innovative solutions to your most challenging business problems.

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Key Concepts

  • Approach problems using structured methods of gathering observations, breaking cognitive fixedness, and generating creative ideas for solutions

  • Apply creative solutions and behavior-change analysis to innovation development and internal team processes

  • Develop a strategic innovation toolkit and learn when and how to apply design thinking and innovative problem-solving tools and exercises

  • Practice empathy in applying a human-centered approach to design techniques, such as user research, user experience, prototyping, and journey mapping

  • Assess group dynamics and improve team performance through tools and processes designed to enhance collaboration and iteration in development

  • Guide teams to draw from a wide range of professional experiences and backgrounds and create stronger collaboration dynamics to heighten their approach to innovation

Who Will Benefit

91%
Acquired new skills that were immediately applicable
92%
Developed increased confidence after completing their course
27%
Transitioned to a new industry or field

What You'll Earn

Certificate of Specialization

Certificate of Completion
Boost your resume with a Certificate of Completion from HBS Online
Earn by: completing this course

Certificate of Completion

Certificate of Specialization
Prove your mastery of entrepreneurship and innovation
Earn by: completing any three courses within this subject area to earn a Certificate of Specialization

7 Modules, 40-50 Hours

Download full syllabus (pdf)

Module 1

Content Week - Clarify: Empathy and Understanding

6-7 Hours

Define users' explicit pain points and latent needs to identify the most game-changing part of a problem, and analyze your organization's capacity for innovative thinking.
Highlights
What Is Innovation?

What Is Innovation?

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Structuring Observations Using Journey Maps

Concepts

  1. An Introduction to Innovation

  2. Clarify Through Observation

  3. Insights and Problem Framing

  4. The Right Enviroment for Creativity

Featured Exercises

  • Problem Framing: Reframe problems from various perspectives (deep, emotional, broad, and dynamic) to identify new pain points and make new solutions possible

Module 2

Project Week – Clarify

6-8 Hours

Practice researching the innovation context and empathizing with users through structured tools.
Highlights
Project Week Assignment

Project Week Assignment

Concepts

  1. Project Instructions

Featured Exercises

  • Project: Apply tools from Module 1 to an innovation problem of your own choosing, or a provided scenario

Module 3

Content Week - Ideate, Part 1: Tools for Generating Ideas

6-7 Hours

Develop design principles to create user-focused ideas, experiment with ideation tools, and explore different ideation approaches, such as alternate worlds and brainstorming.
Highlights
Ideation and Cognitive Fixedness

Ideation and Cognitive Fixedness

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Opportunities in 2 by 2 Frameworks

Concepts

  1. Establishing Focus with Design Principles

  2. The Ideation Process: Getting Started with SIT

  3. More SIT Tools for Ideation

  4. Open-Ended Approaches to Generating Ideas

  5. Review of Project Work

Featured Exercises

  • SIT’s Closed World: Divide an existing product, service, model, or strategy into components and manipulate them to break cognitive fixedness and generate ideas

Module 4

Content Week - Ideate, Part 2: User Values and Behaviors

6-7 Hours

Refine innovation ideas using design heuristics and apply research-based personas and behavior models to make innovations easier to adopt.
Highlights
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Match Mental Models, Reduce Complexity, and Prevent Errors

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Developing Research-Based Personas

Concepts

  1. Design Heuristics for Generating and Refining Ideas

  2. Designing for Behavior Change

Featured Exercises

  • B. J. Fogg Behavioral Model: Identify prompts to improve users’ ability and motivation to engage in a desired behavior

Module 5

Project Week - Ideate

6-8 Hours

Practice generating ideas and evaluating them against research and key insights through structured tools.
Highlights
Project Week Assignment

Project Week Assignment

Concepts

  1. Project Instructions

Featured Exercises

  • Project: Apply tools from Modules 3 and 4 to your innovation problem or the provided scenario

Module 6

Content Week - Develop: An Experimentation Mindset

6-7 Hours

Develop, assess, and strengthen innovation concepts, and guide prototyping by creating critical questions related to a concept's desirability, feasibility, and viability.
Highlights
Impact, Difficulty, and Innovation Sweet Spot

Impact, Difficulty, and Innovation Sweet Spot

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Near Far Sweet

Concepts

  1. Idea Selection and Evaluation

  2. Defining and Refining Your Prototype Plan

  3. Prototyping: From Exploration to Validation

  4. Leading Concept Development

Featured Exercises

  • Concept Poster: Organize all information about an innovation concept to identify critical questions for prototyping

Module 7

Content Week - Implement: Communication and Structure

6-7 Hours

Assess developer and user perspectives for bias, apply frameworks to communicate an innovation's value, and reflect on management skills for sustaining a culture of innovation.
Highlights
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The Curse of Knowledge

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The Elephant and Rider Framework

Concepts

  1. Overcoming Developer and User Bias

  2. Strategies for Communicating Value

  3. Managing an Innovation Culture

Featured Exercises

  • Stakeholder Analysis: Compare the resistance and status-quo bias of key stakeholders and develop a communication plan

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    Srikant M. Datar

    George F. Baker Professor of Administration, Dean of the Faculty

Immersive Learning

Stay active by engaging in a new activity every three to five minutes and applying your knowledge through two weeks of project work.

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HBS Online courses allow you to immerse yourself in a
dynamic, interactive learning experience. You’ll engage in a new activity every
three to five minutes and apply your knowledge through polls, quizzes, and
problem-solving exercises designed to accelerate and reinforce your learning.

Real-World Connections

Get social by collaborating with a global community of peers before, during, and after your course. Learners who successfully complete an HBS Online program will be added to the HBS Online Community's Official Networking Group and gain exclusive access to events and other networking opportunities.

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See how the HBS Online course platform engages you in social learning. You exchange ideas, offer input, and seek out viewpoints from a community of learners gathered from around the globe. In the process, you learn from each other’s experiences and perspectives, and leave the program with a broader outlook on the world.

Real-World Cases

Immerse yourself in real-world, case-based examples brought to life by industry-leading experts from companies like Moderna, IBM, T-Mobile, and Royal Philips.

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Our courses allow you to apply your learning through
real-world examples and experience Harvard Business School’s signature case
method. Business leaders will share challenges they’ve faced. As the story
unfolds, you’ll leverage course concepts, vital tools and frameworks, and the
diversity of your peers’ perspectives to analyze the problem and determine a
path forward.

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HBS Online courses allow you to immerse yourself in a
dynamic, interactive learning experience. You’ll engage in a new activity every
three to five minutes and apply your knowledge through polls, quizzes, and
problem-solving exercises designed to accelerate and reinforce your learning.

Real-World Outcomes

Don’t be intimidated by the Harvard name or the price tag. Try one course; you’ll discover real value—not just in what you learn, but in the people you meet.

Ieva Ruža

Medical Doctor, Riga East Clinical University Hospital

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