Learn how organizations create competitive advantage through strategic positioning and growth decisions.

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Key Concepts

  • Assess business opportunities through the lens of value creation

  • Apply the value stick, a research-based framework for strategy formulation, to key strategic decisions that companies face today

  • Master the language and tools of business strategy to contribute meaningfully to strategic conversations and your team’s success

  • Create value for customers, employees, and suppliers, often in surprising ways, that rival companies will find hard to match

  • Build sustainable success with the help of complements and network effects

Who Will Benefit

Develop a powerful, value-based strategy to achieve greater success for your team and organization.

Participating in the student discussions was empowering. It ignited a drive within me to learn and absorb as much as I could.

Leslie Pico
Leslie Pico; Small Business Owner and Tech Entrepreneur
92%
Developed increased confidence after completing their course
11X
Return on investment, with 24% of HBS Online learners reporting an average $20,466 salary increase
91%
Acquired new skills that were immediately applicable

What You'll Earn

Certificate of Completion

Certificate of Completion
Boost your resume with a Certificate of Completion from HBS Online
Earn by: completing this course

Harvard Business School Online certificate awarded to Flavia Arturo for specialization in strategy.

Certificate of Specialization
Prove your mastery of Strategy

Earn by: completing any three courses within this subject area to earn a Certificate of Specialization

6 Modules, 30-35 Hours

Download full syllabus (pdf)

Module 1

Creating Value for Customers

7-8 Hours

Develop a foundational understanding of the value stick framework and learn how to make pricing decisions with a focus on willingness to pay (WTP).
Highlights
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The Value Stick

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Value Creation at Best Buy

Concepts

  1. An Introduction to Value-Based Strategy

  2. Sales Success and Willingness to Pay

  3. Asking How

  4. Near-Customers

Featured Exercises

  • Identify ways to increase and decrease willingness to sell (WTS) to create a dual advantage

  • Explore the idea of value drivers

Module 2

Adding Value Through Complements

5 Hours

Understand the difference between complements and substitutes and discover the power of complements as a competitive advantage.
Highlights
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Pricing Complements

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Discerning Complements from Substitutes

Concepts

  1. Understanding Complements

  2. Shifting Value

  3. Navigating the Frenemy Relationship

  4. Discerning Complements from Substitutes

Featured Exercises

  • Create a customer journey map to discover complementary products and services

Module 3

Competing with Network Effects

5 Hours

Explore the three types of network effects, their impact on WTP, and how to compete against dominant platforms.
Highlights
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Predicting Competition in Local Markets

Competing Against Dominant Platforms

Competing Against Dominant Platforms

Concepts

  1. Understanding Network Effects

  2. Which Markets Will Tip

  3. Strategies for Underdogs

  4. Digital Platforms and Innovation

Featured Exercises

  • Analyze the marketplace to determine how to lift WTP in ways that don’t rely on scale

Module 4

Creating Value for Talent

5 Hours

Discover ways to make work more attractive for your employees, understand the difference between lowering WTS and reducing compensation, and explore workplace flexibility.
Highlights
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The Problem with Retail Work

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Breaking the Cycle

Concepts

  1. Talent

  2. Linking Productivity and Customer Delight

  3. Competing on Flexibility

  4. Compensation Policy

Featured Exercises

  • Create an employee journey map to find ways to improve the employee experience

  • Explore the elements of the Good Jobs Strategy

Module 5

Mastering Productivity

5 Hours

Explore why some companies are more productive than others, the power of economies of scale, and opportunities to share value with your suppliers.
Highlights
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Fixed and Variable Costs

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How Big Banks Get Bigger

Concepts

  1. Measuring Productivity

  2. Economies of Scale

  3. Teaching and Learning

  4. Good Management

Featured Exercises

  • Identify ways to improve supplier relationships

  • Determine the difference between good management practices and productivity

Module 6

Implementing Strategy

5 Hours

Learn to move from strategy formulation to implementation and discover the importance of prioritizing and differentiating strategic initiatives.
Highlights
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Prioritizing Your Value Drivers

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Refining Your Value Maps

Concepts

  1. Value Maps

  2. Evolving Your Value Proposition

  3. Connecting Strategy, Activities, and KPIs

  4. Execution Challenges

Featured Exercises

  • Determine the most important value drivers for your customers and employees

  • Create a value map for your company

  • Explore ways to prioritize the most important value drivers to grow your business

Upcoming Cohorts

Led by World-Renowned HBS Faculty

HBS Online courses are taught by Harvard Business School faculty, bringing the renowned HBS classroom experience directly to you.

Immersive Learning

Stay active by engaging in a new activity every three to five minutes and applying your knowledge through group exercises.

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HBS Online courses allow you to immerse yourself in a dynamic, interactive learning experience. You’ll engage in a new activity every three to five minutes and apply your knowledge through polls, quizzes, and problem-solving exercises designed to accelerate and reinforce your learning.

Real-World Connections

Get social by collaborating with a global community of peers before, during, and after your course. Learners who successfully complete an HBS Online program will be added to the HBS Online Community's Official Networking Group and gain exclusive access to events and other networking opportunities.

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See how the HBS Online course platform engages you in social learning. You exchange ideas, offer input, and seek out viewpoints from a community of learners gathered from around the globe. In the process, you learn from each other’s experiences and perspectives, and leave the program with a broader outlook on the world.

Real-World Cases

Immerse yourself in real-world, case-based examples brought to life by industry-leading experts from companies like Best Buy, Corning, DoorDash, Farfetch, GE, Harkins Theatres, JPMorgan Chase, Quest Diagnostics, Raksul, Ripple, Simon-Kucher & Partners, Tatra banka, and West Monroe Partners.

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Our courses allow you to apply your learning through
real-world examples and experience Harvard Business School’s signature case
method. Business leaders will share challenges they’ve faced. As the story
unfolds, you’ll leverage course concepts, vital tools and frameworks, and the
diversity of your peers’ perspectives to analyze the problem and determine a
path forward.

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HBS Online courses allow you to immerse yourself in a dynamic, interactive learning experience. You’ll engage in a new activity every three to five minutes and apply your knowledge through polls, quizzes, and problem-solving exercises designed to accelerate and reinforce your learning.

Real-World Outcomes

My favorite part was learning from top-tier industry leaders. They shared the same problems I'm facing in my day-to-day work.

Carlos Sánchez Rojas

Digital Product Strategy Director, TV Azteca

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Business Strategy

Free E-Book

How to Formulate a Successful Business Strategy

This guide will equip you with the tools, frameworks, and knowledge to formulate a successful business strategy that propels your organization forward.

Yellow Harvard Business School Online book titled “How to Formulate a Successful Business Strategy."

Solutions for Organizations

Empower Your Team with HBS Online

Bring HBS Online’s flexible, scalable, and high-impact learning experiences to your organization through shared learning and group discounts for teams of five or more.

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