Bold ideas developed by world-class researchers working with real-world practitioners, and a powerful pedagogy built around participant-centered learning in highly structured, interactive engagements.
HBS students and alumni are serious, collaborative learners with diverse backgrounds and perspectives that positively impact organizations and make a difference in the world.
Develop a foundational understanding of the value stick framework and learn how to make pricing decisions with a focus on willingness to pay (WTP).
Highlights
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The Value Stick
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Value Creation at Best Buy
Concepts
An Introduction to Value-Based Strategy
Sales Success and Willingness to Pay
Asking How
Near-Customers
Featured Exercises
Identify ways to increase and decrease willingness to sell (WTS) to create a dual advantage
Explore the idea of value drivers
Module 2
Adding Value Through Complements
5 Hours
Understand the difference between complements and substitutes and discover the power of complements as a competitive advantage.
Highlights
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Pricing Complements
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Discerning Complements from Substitutes
Concepts
Understanding Complements
Shifting Value
Navigating the Frenemy Relationship
Discerning Complements from Substitutes
Featured Exercises
Create a customer journey map to discover complementary products and services
Module 3
Competing with Network Effects
5 Hours
Explore the three types of network effects, their impact on WTP, and how to compete against dominant platforms.
Highlights
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Predicting Competition in Local Markets
Competing Against Dominant Platforms
Concepts
Understanding Network Effects
Which Markets Will Tip
Strategies for Underdogs
Digital Platforms and Innovation
Featured Exercises
Analyze the marketplace to determine how to lift WTP in ways that don’t rely on scale
Module 4
Creating Value for Talent
5 Hours
Discover ways to make work more attractive for your employees, understand the difference between lowering WTS and reducing compensation, and explore workplace flexibility.
Highlights
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The Problem with Retail Work
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Breaking the Cycle
Concepts
Talent
Linking Productivity and Customer Delight
Competing on Flexibility
Compensation Policy
Featured Exercises
Create an employee journey map to find ways to improve the employee experience
Explore the elements of the Good Jobs Strategy
Module 5
Mastering Productivity
5 Hours
Explore why some companies are more productive than others, the power of economies of scale, and opportunities to share value with your suppliers.
Highlights
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Fixed and Variable Costs
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How Big Banks Get Bigger
Concepts
Measuring Productivity
Economies of Scale
Teaching and Learning
Good Management
Featured Exercises
Identify ways to improve supplier relationships
Determine the difference between good management practices and productivity
Module 6
Implementing Strategy
5 Hours
Learn to move from strategy formulation to implementation and discover the importance of prioritizing and differentiating strategic initiatives.
Highlights
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Prioritizing Your Value Drivers
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Refining Your Value Maps
Concepts
Value Maps
Evolving Your Value Proposition
Connecting Strategy, Activities, and KPIs
Execution Challenges
Featured Exercises
Determine the most important value drivers for your customers and employees
Create a value map for your company
Explore ways to prioritize the most important value drivers to grow your business
Andreas Andresen Professor of Business Administration
Experience
Immersive Learning
Stay active by engaging in a new activity every three to five minutes and applying your knowledge through group exercises.
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HBS Online courses allow you to immerse yourself in a dynamic, interactive learning experience. You’ll engage in a new activity every three to five minutes and apply your knowledge through polls, quizzes, and problem-solving exercises designed to accelerate and reinforce your learning.
Real-World Connections
Get social by collaborating with a global community of peers before, during, and after your course. Learners who successfully complete an HBS Online program will be added to the HBS Online Community's Official Networking Group and gain exclusive access to events and other networking opportunities.
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See how the HBS Online course platform engages you in social learning. You exchange ideas, offer input, and seek out viewpoints from a community of learners gathered from around the globe. In the process, you learn from each other’s experiences and perspectives, and leave the program with a broader outlook on the world.
Real-World Cases
Immerse yourself in real-world, case-based examples brought to life by industry-leading experts from companies like Best Buy, Corning, DoorDash, Farfetch, GE, Harkins Theatres, JPMorgan Chase, Quest Diagnostics, Raksul, Ripple, Simon-Kucher & Partners, Tatra banka, and West Monroe Partners.
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Our courses allow you to apply your learning through real-world examples and experience Harvard Business School’s signature case method. Business leaders will share challenges they’ve faced. As the story unfolds, you’ll leverage course concepts, vital tools and frameworks, and the diversity of your peers’ perspectives to analyze the problem and determine a path forward.
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HBS Online courses allow you to immerse yourself in a dynamic, interactive learning experience. You’ll engage in a new activity every three to five minutes and apply your knowledge through polls, quizzes, and problem-solving exercises designed to accelerate and reinforce your learning.
My favorite part was learning from top-tier industry leaders. They shared the same problems I'm facing in my day-to-day work.
Carlos Sánchez Rojas
Digital Product Strategy Director, TV Azteca
Business Strategy FAQs
Business Strategy
Free E-Book
How to Formulate a Successful Business Strategy
This guide will equip you with the tools, frameworks, and knowledge to formulate a successful business strategy that propels your organization forward.
Bring HBS Online’s flexible, scalable, and high-impact learning experiences to your organization through shared learning and group discounts for teams of five or more.