Expand Your Learning with Expert Insights on Marketing and Generative AI
For a limited time, HBS Online is offering access to expert perspectives on marketing and generative AI. This optional Marketing and AI Bonus Bundle is available to learners whose full payment is received and processed for an HBS Online Sprint, certificate, or credential program between September 16, 2026, and January 26, 2027.
By paying in full for an HBS Online program, you’ll gain same-day access to the Marketing and AI Bonus Bundle for 90 days and can start learning on your schedule. The content is unlocked, enabling you to explore the material most relevant to you and your career. This is for enrichment purposes only and won’t affect your standing in your paid program.
In this Bonus Bundle, you’ll discover how marketing experts are engaging with generative AI, including:
Where competitive advantage comes from when many marketing capabilities are powered by AI
How AI can improve marketing outputsÂ
How founders use AI agents to automate work and scale teamsÂ
When human insight is essential to helping your business stand outÂ
To learn more about how to access the Marketing and AI Bonus Bundle, explore our frequently asked questions below. Â
Interested in accessing these expert insights? Enroll in an HBS Online program today.  Â
Already completed an HBS Online program? You may be eligible to receive a 30 percent past participant discount off your next course.Â