The title of this post comes from an article I assigned to
my MBA students for a class today. The piece was written by Professor Andrea
Schneider, who teaches at Marquette University Law School. In it she
challenges—convincingly—the stereotype that women are worse at negotiation than men are.
For starters, Schneider is skeptical about the relevance of lab some studies that seem to support that conclusion. The subjects are often undergraduates, with limited real-world experience. Moreover, the simulations used in this research tend to be simplistic, with salary the only issue on the table. For professional jobs, many more issues must be worked out: title, performance metrics, and maybe flex time, just to name a few. A good negotiator—male or female—would work creatively to secure an attractive package in all those regards.
Schneider notes that women, who are seen as
more empathic, likely have an edge here, since that quality can “serve as a
catalyst for creativity by finding out joint interests or integrative
solutions.” Empathy also fosters good long-term relationships with co-workers
and bosses. Surely success in that regard should be a factor—maybe a big one—in
measuring negotiation effectiveness.
Those are all valid points that should be
kept in mind whenever we talk about gender and negotiation. Yet in today’s class,
we dug into why—if Schneider is right—the wage gap between men and women
persists, even when people are doing the same job.
Part of the answer may be that while women may not win the skirmish over salary, they may win in other
ways long-term. That could be
true to some extent and in some cases. Yet it doesn’t square with the
experiences of several women who spoke up in my class this afternoon.
One student described how, before coming to
HBS, she had accepted an offer where the HR person told her flatly that the
salary was not negotiable. But, as it happened, a male friend of hers—talking
to precisely the same person—got a bump in pay without hardly asking. Then
another student described her resentment over how getting lower pay at the
outset produces an ever-increasing gap, even if everyone gets the same
percentage increase thereafter.
Other students—both women and men—allowed that they were
uncomfortable about seeming too pushy when they negotiate job offers.
Part of that feeling comes from uncertainty
about the implicit rules of the game. Professor Schneider cites an intriguing
field study where researchers varied the language of real-life advertisements
for an administrative assistant position. “When the job listing left the wage
ambiguous,” she notes, “men were more likely than women to negotiate their
salary. However, when the job listing made it clear that wage was negotiable,
women negotiated at equal rates.”
Why would that be? Schneider says it’s largely women’s fear of backlash. We might wish there weren't a double standard today, but the reality is that men still can get away with behavior that women cannot. I’m not talking about extremes here.
I know from personal experience that if I have a grin on my face, I can say something sarcastic or flippant, and my comment will be taken as a joke. But if a woman were to say the same thing, in exactly the same tone, she could be labeled as having an attitude.
As a guy, I don’t have to worry about backlash but my female students do. Professor Schneider recommends a three techniques for women to overcome that obstacle.
First, is putting a positive spin on negotiation, seeing it as a vital and engaging part of professional life.
Second, is exploiting the stereotype by presenting oneself as a team player. “A woman may reduce the likelihood of backlash and be assertive by framing requests (for increased budget, for example) as a benefit of for the whole group.”
Third, don’t allow gender to dominate how other people see you. Invoke other aspects of your identity: your role, your responsibilities, and your accomplishments.
I’ll add one more piece of advice. And it applies just as much to men as it does to women. I pulled it from a post I put up here four years ago: “Three Dangerous Myths About Women Negotiators.”
When Lean In author Sheryl Sandberg was first recruited by Facebook, she insisted on a lucrative compensation package, but did so in a way that wouldn’t turn off her new employer. “Of course you realize that you’re hiring me to run your deal team,” Sandberg said after laying out her terms, “so you want me to be a good negotiator.” Then with a smile she reminded them, “This the only time you and I will ever be on opposite sides of the table."
This article was originally published on LinkedIn Pulse.
