The proliferation of digital tools, data, and social media has changed how brands capture attention, connect with their audiences, and build value. Harvard Business School Online has created a new course, Digital Marketing Strategy, to help you and your organization acquire and retain customers and accelerate growth.
Through this online certificate course, you’ll gain practical digital marketing skills and learn how to develop data-informed strategies you can immediately apply to position your brand for success. The program is taught by Sunil Gupta, the Edward W. Carter Professor of Business Administration at Harvard Business School and author of the book Driving Digital Strategy: A Guide to Reimagining Your Business.
HBS Online offers a unique and powerful real-world learning model. Throughout Digital Marketing Strategy, you’ll meet experts at industry-leading consumer-facing brands, including e.l.f. Cosmetics, L’Oréal, Mastercard, and OOFOS. As they share their digital marketing challenges, you’ll leverage course concepts and the diversity of your peers’ perspectives to analyze each problem and determine a path forward.
“We’re thrilled to unveil our first marketing course that teaches the latest strategies and tools to turn your brand into a leader,” said HBS Online Senior Managing Director Simeen Mohsen. “Our real-world experience is based on the Harvard Business School MBA case-based model that features actual business leaders grappling with challenges. Our learners report exceptional career advancement from our model, and we think you’ll find Digital Marketing Strategy, taught by Sunil Gupta, to be an exceptional way to accelerate your organization’s growth.”
Throughout the course and after, you’ll engage with a global community of peers to broaden your perspective, accelerate your learning, and build your network. You’ll also put your knowledge into practice through interactive exercises, including a data-driven operating model simulation from Adobe to help you visualize and understand budget allocation across various stages of the customer journey.
In Digital Marketing Strategy, you’ll:
Understand how marketing has evolved and what’s ahead based on real-world insights from brands, agencies, expert practitioners, and faculty
Define the right objectives, metrics, target audiences, and value proposition to position your brand for success
Discover how to acquire and retain customers through paid, owned, and earned media
Gain frameworks and tools you can apply to your organization’s digital marketing strategy
Develop approaches for attribution, budget allocation, and calculating customer lifetime value
Explore customer engagement techniques, including personalization, storytelling, and community building
Featured Certificate Course
Digital Marketing Strategy and AI
Develop digital marketing strategies that combine proven marketing frameworks with AI to acquire, engage, and retain customers—and deliver measurable business results.
Start Anytime | 6 Modules | 5-7 Hours per Module | $1,949
Enrollment will be accepted through January 15, 2024, and the course will start on January 24, 2024. For more information and to enroll, visit our Digital Marketing Strategy page.