Skip to Main Content
HBS Online
  • Courses
    Open Courses Mega Menu
    • Business Essentials
      • Credential of Readiness (CORe)
      • Business Analytics
      • Economics for Managers
      • Financial Accounting
    • Leadership & Management
      • Leadership Principles
      • Management Essentials
      • Negotiation Mastery
      • Organizational Leadership
      • Strategy Execution
      • Power and Influence for Positive Impact
      • Leadership, Ethics, and Corporate Accountability
      • Leading Change and Organizational Renewal
      • Dynamic Teaming
      • Transforming Customer Experiences
    • Credential of Leadership, Impact, and Management in Business (CLIMB)
    • Credential of Digital Innovation and Strategy
    • Entrepreneurship & Innovation
      • Entrepreneurship Essentials
      • Disruptive Strategy
      • Negotiation Mastery
      • Design Thinking and Innovation
      • Launching Tech Ventures
      • Winning with Digital Platforms
      • Leading Change and Organizational Renewal
      • Entrepreneurial Marketing
      • Transforming Customer Experiences
    • Strategy
      • Strategy Execution
      • Business Strategy
      • Economics for Managers
      • Disruptive Strategy
      • Global Business
      • Sustainable Business Strategy
    • Marketing
      • Digital Marketing Strategy
      • Creating Brand Value
      • Entrepreneurial Marketing
    • Digital Transformation
      • Winning with Digital Platforms
      • AI Essentials for Business
    • Finance & Accounting
      • Financial Accounting
      • Leading with Finance
      • Alternative Investments
      • Sustainable Investing
      • Strategic Financial Analysis
    • Business in Society
      • Sustainable Business Strategy
      • Global Business
      • Sustainable Investing
      • Power and Influence for Positive Impact
      • Leadership, Ethics, and Corporate Accountability
      • Business and Climate Change
    • All Courses
  • For Organizations
    Open For Organizations Mega Menu
    • Corporate Learning
      Help your employees master essential business concepts, improve effectiveness, and expand leadership capabilities.
    • Academic Solutions
      Integrate HBS Online courses into your curriculum to support programs and create unique educational opportunities.
    • Need Help?
      • Frequently Asked Questions
      • Contact Us
    • Insights
      Open Insights Mega Menu
      • Business Insights Blog
        • Career Development
        • Communication
        • Decision-Making
        • Earning Your MBA
        • Entrepreneurship & Innovation
        • Finance
        • Leadership
        • Management
        • Negotiation
        • Strategy
      • All Topics
      • Learner on computer exploring HBS Online business lessons
        Sample Business Lessons and E-Books

        Gain new insights and knowledge from leading faculty and industry experts.

      • HBS Online Parlor Room podcast logo
        Podcast

        The Parlor Room: Where business concepts come to life. Listen now on your favorite podcast platform.

    • More Info
      Open More Info Mega Menu
      • Learning Experience
        Master real-world business skills with our immersive platform and engaged community.
      • Certificates, Credentials, & Credits
        Learn how completing courses can boost your resume and move your career forward.
      • Learning Tracks
        Take your career to the next level with this specialization.
      • Financing & Policies
        • Employer Reimbursement
        • Payment & Financial Aid
        • Policies
      • Connect
        • Student Stories
        • Community
      • Need Help?
        • Frequently Asked Questions
        • Request Information
        • Support Portal
      • Enroll Now
    Login
    My Courses
    Access your courses and engage with your peers
    My Account
    Manage your account, enrollment, and payments.
    HBS Home
    • About HBS
    • Academic Programs
    • Alumni
    • Faculty & Research
    • Baker Library
    • Giving
    • Harvard Business Review
    • Initiatives
    • News
    • Recruit
    • Map / Directions
    HBS Online
    • Courses
    • Business Essentials
    • Leadership & Management
    • Credential of Leadership, Impact, and Management in Business (CLIMB)
    • Credential of Digital Innovation and Strategy
    • Entrepreneurship & Innovation
    • Strategy
    • Marketing
    • Digital Transformation
    • Finance & Accounting
    • Business in Society
    • For Organizations
    • Insights
    • More Info
    • About
    • Support Portal
    • Media Coverage
    • Founding Donors
    • Leadership Team
    • Careers
    • My Courses
    • My Account
    • Enroll Now
    • …→
    • Harvard Business School→
    • HBS Online→
    • Business Insights→

    Business Insights

    Harvard Business School Online's Business Insights Blog provides the career insights you need to achieve your goals and gain confidence in your business skills.

     
    Filter Results Arrow Down Arrow Up

    Topics

    Topics

    • Accounting
    • Analytics
    • Business Essentials
    • Business in Society
    • Career Development
    • Communication
    • Community
    • ConneXt
    • Decision-Making
    • Digital Transformation
    • Earning Your MBA
    • Entrepreneurship & Innovation
    • Finance
    • Leadership
    • Management
    • Marketing
    • Negotiation
    • News & Events
    • Productivity
    • Staff Spotlight
    • Strategy
    • Student Profiles
    • Technology
    • Work-Life Balance

    Courses

    Courses

    • AI Essentials for Business
    • Alternative Investments
    • Business Analytics
    • Business Strategy
    • Business and Climate Change
    • CLIMB
    • CORe
    • Creating Brand Value
    • Credential of Digital Innovation and Strategy
    • Design Thinking and Innovation
    • Digital Marketing Strategy
    • Disruptive Strategy
    • Dynamic Teaming
    • Economics for Managers
    • Entrepreneurial Marketing
    • Entrepreneurship Essentials
    • Financial Accounting
    • Global Business
    • Launching Tech Ventures
    • Leadership Principles
    • Leadership, Ethics, and Corporate Accountability
    • Leading Change and Organizational Renewal
    • Leading with Finance
    • Management Essentials
    • Negotiation Mastery
    • Organizational Leadership
    • Power and Influence for Positive Impact
    • Strategic Financial Analysis
    • Strategy Execution
    • Sustainable Business Strategy
    • Sustainable Investing
    • Transforming Customer Experiences
    • Winning with Digital Platforms
    Subscribe to the Blog
    *
    Please complete this required field.
    Email must be formatted correctly.
    Please complete all required fields.
    RSS feed

    Filters

    Topics

    Topics

    • Accounting
    • Analytics
    • Business Essentials
    • Business in Society
    • Career Development
    • Communication
    • Community
    • ConneXt
    • Decision-Making
    • Digital Transformation
    • Earning Your MBA
    • Entrepreneurship & Innovation
    • Finance
    • Leadership
    • Management
    • Marketing
    • Negotiation
    • News & Events
    • Productivity
    • Staff Spotlight
    • Strategy
    • Student Profiles
    • Technology
    • Work-Life Balance

    Courses

    Courses

    • AI Essentials for Business
    • Alternative Investments
    • Business Analytics
    • Business Strategy
    • Business and Climate Change
    • CLIMB
    • CORe
    • Creating Brand Value
    • Credential of Digital Innovation and Strategy
    • Design Thinking and Innovation
    • Digital Marketing Strategy
    • Disruptive Strategy
    • Dynamic Teaming
    • Economics for Managers
    • Entrepreneurial Marketing
    • Entrepreneurship Essentials
    • Financial Accounting
    • Global Business
    • Launching Tech Ventures
    • Leadership Principles
    • Leadership, Ethics, and Corporate Accountability
    • Leading Change and Organizational Renewal
    • Leading with Finance
    • Management Essentials
    • Negotiation Mastery
    • Organizational Leadership
    • Power and Influence for Positive Impact
    • Strategic Financial Analysis
    • Strategy Execution
    • Sustainable Business Strategy
    • Sustainable Investing
    • Transforming Customer Experiences
    • Winning with Digital Platforms
    Subscribe to the Blog
    *
    Please complete this required field.
    Email must be formatted correctly.
    Please complete all required fields.
    RSS feed

    How AI Can Drive Innovation in Your Industry

    Business professional holding a light bulb with AI-related icons floating around it
    • 19 Sep 2024
    Kate Gibson Author Contributors
    tag
    • AI Essentials for Business
    • Digital Transformation

    As a business leader, driving innovation and staying competitive can be a constant challenge. Artificial intelligence (AI) offers a powerful solution for revolutionizing operations, improving user experiences, and uncovering growth opportunities.

    Yet, succeeding with AI requires keeping pace with technological advancements and creating meaningful change to promote innovation.


    Free E-Book: Your Guide to Online Learning Success

    Access your free e-book today.

    DOWNLOAD NOW

    How Does AI Promote Innovation?

    AI transforms business operations and processes by automating routine tasks, extracting insights from data sets, and enhancing customer experiences. According to a Deloitte report, 58 percent of employees say increased innovation is one of AI’s most important benefits.

    In an episode of The Parlor Room podcast, Jen Stave, launch director of Harvard’s Digital Data Design (D^3) Institute, discusses AI’s growing influence.

    “If you look around the world today, we believe that we’re on the precipice of a major transformation,” Stave says. “We go so far as to say it's going to be bigger than the internet, bigger than electricity.”

    Listen to the full episode featuring Stave:

    You can discover practical strategies for leveraging AI’s potential and propelling your business forward by exploring how it drives innovation.

    “If you want to color a picture, AI can do that,” Stave says. “If you want to substitute yourself for a podcast—you have other things to do—you can do that. If you want to apply for a job, AI can write your resume, write your cover letter. If you're in marketing, legal, medical—AI can do that, too. Literally, everything is in scope, which means there’s a lot of experimentation happening right now around the world in every sector.”

    Related: Leveraging AI in Business: 3 Real-World Examples

    AI Innovation Across Industries

    Energy and Utilities

    The energy and utilities sector faces challenges that impact efficiency, including fluctuating demand, climate change, and aging infrastructure. To address those, utility companies can use AI innovation to optimize operations, reduce costs, and enhance sustainability. According to IBM, 74 percent of energy and utility companies have already implemented or explored AI applications in their operations.

    For example, National Grid uses AI to analyze weather patterns, historical usage, and real-time consumption to predict energy demand and adjust supply—helping minimize waste and maintain a stable, efficient energy grid.

    AI also improves sustainable business practices—such as integrating renewable energy sources like solar and wind power—by forecasting energy output based on weather forecasts and optimizing storage systems.

    By incorporating AI into your energy management strategies, not only can you improve operational efficiency and address climate risks but position your organization as a sustainability leader.

    Related: What Is Sustainability in Business?

    Health Care

    AI is rapidly becoming an innovation driver in health care—from diagnostic imaging to patient care management—across hospitals, clinics, and research institutions.

    However, that comes with trust concerns. According to a Pew Research Center survey, 57 percent of Americans worry that increased reliance on AI could negatively impact patient-provider relationships, and 37 percent are concerned about electronic health records’ security.

    Yet AI continues to encourage innovation by improving accuracy, personalizing treatment plans, and ensuring care transparency.

    For instance, dental care startup VideaHealth uses AI innovation to analyze dental images and identify issues like cavities—reducing diagnostic errors and building patient trust with accurate results.

    "AI, especially in this diagnostic step—but also later in the treatment-planning step—can introduce a more objective, data-driven, and consistent approach toward introducing transparency and trust in this marketplace," says Florian Hillen, VideaHealth’s co-founder and CEO, in the online course AI Essentials for Business.

    AI Essentials for Business | Compete in the age of AI | Learn More

    Retail and E-commerce

    AI is transforming retail and e-commerce by analyzing browsing histories, purchase patterns, and demographics to better cater to customer needs. According to a McKinsey report, companies that excel in personalization generate 40 percent more revenue than competitors.

    For instance, beauty retailer Sephora harnesses AI through its Virtual Artist app, which analyzes facial features and skin tones so customers can try makeup and receive personalized product recommendations. Sephora also uses AI-powered chatbots and virtual assistants to anticipate customer needs and answer inquiries.

    With AI tools, Sephora meaningfully engages customers, boosts brand loyalty, and solidifies itself as a leader in the beauty retail space.

    Related: 3 Effective Methods for Assessing Customer Needs

    Manufacturing

    Implementing AI into your business can result in smarter, faster, more adaptable manufacturing. According to a Capgemini Research Institute report, 51 percent of the top European manufacturers have implemented at least one AI use case.

    To foster AI innovation, consider using predictive maintenance to analyze manufacturing data with algorithms and anticipate equipment failures before they happen. In doing so, you can optimize maintenance schedules, reduce costly downtime, and create an environment that encourages creative problem-solving.

    For example, multinational technology conglomerate Siemens uses AI-powered predictive maintenance to monitor industrial equipment in real time and identify failures early—enabling it to maintain a flexible production environment that supports:

    • AI-enhanced energy optimization
    • Advanced robotics integration
    • Quality control with machine learning

    Similarly, incorporating AI into your manufacturing processes can enhance efficiency and put your company at the forefront of industry advancement.

    Finance

    AI is spurring a new era of innovation in finance. According to McKinsey, banks that effectively integrate AI into their operations could automate up to 70 percent of their business activities—enhancing efficiency and service delivery.

    Ant Group is a prime example of an innovative, AI-driven business. Its digital banking service, MYBank, uses advanced machine-learning algorithms to process loan applications quickly without human intervention for businesses that traditionally struggle to access credit, including over 53 million small- and medium-sized enterprises in China.

    “We believe AI can play a really, really important role in making financial services more inclusive,” says Dr. Alan Qi, Ant Group’s vice president and AI chief scientist, in AI Essentials for Business. “Only because of the power of machine learning or AI, we can make the service more scalable, more inclusive.”

    Transportation and Logistics

    AI can benefit transportation and logistics by helping meet the growing demand for faster, more reliable deliveries.

    According to McKinsey, businesses that quickly adopt AI-driven supply chain management can improve their logistics costs by 15 percent, inventory levels by 35 percent, and service levels by 65 percent.

    For example, logistics company DHL has transformed its supply chain management by using AI to forecast demand, adjust warehouse stock levels, and predict delays in real time. As a result, it’s improved on-time delivery performance by up to 95 percent in some regions.

    Your Guide to Online Learning Success | Download Your Free E-Book

    Compete in the Age of AI

    AI is no longer optional if you want your business to innovate and compete. But effectively integrating it requires a strategic approach and deeply understanding its impacts.

    By taking AI Essentials for Business, you can gain the knowledge and skills to strategically leverage AI and ensure your organization thrives in the digital age.

    Do you want to learn how to innovate in the age of AI? Explore our online course AI Essentials for Business—one of our online digital transformation courses—and download our online learning success guide to prepare for the experience.

    About the Author

    Kate Gibson is a copywriter and contributing writer for Harvard Business School Online.
     
    All FAQs

    Top FAQs

    How are HBS Online courses delivered?

    +–

    We offer self-paced programs (with weekly deadlines) on the HBS Online course platform.

    Our platform features short, highly produced videos of HBS faculty and guest business experts, interactive graphs and exercises, cold calls to keep you engaged, and opportunities to contribute to a vibrant online community.

    Are HBS Online programs available in languages other than English?

    +–

    We expect to offer our courses in additional languages in the future but, at this time, HBS Online can only be provided in English.

    All course content is delivered in written English. Closed captioning in English is available for all videos. There are no live interactions during the course that requires the learner to speak English. Coursework must be completed in English.

    Do I need to come to campus to participate in HBS Online programs?

    +–

    No, all of our programs are 100 percent online, and available to participants regardless of their location.

    How do I enroll in a course?

    +–

    Certificate Programs

    HBS Online welcomes committed learners wherever they are—in the world and their careers—irrespective of their professional experience or academic background. To extend the reach of HBS Online, we no longer require an application for our certificate programs. (Applications are still required for our credential programs: CORe and CLIMB.) You can now immediately enroll and start taking the next step in your career.

    All programs require the completion of a brief online enrollment form before payment. If you are new to HBS Online, you will be required to set up an account before enrolling in the program of your choice.

    Our easy online enrollment form is free, and no special documentation is required. All participants must be at least 18 years of age, proficient in English, and committed to learning and engaging with fellow participants throughout the program.

    Updates to your enrollment status will be shown on your account page. HBS Online does not use race, gender, ethnicity, or any protected class as criteria for enrollment for any HBS Online program.

    Credential Programs

    HBS Online's CORe and CLIMB programs require the completion of a brief application. The applications vary slightly, but all ask for some personal background information. You can apply for and enroll in programs here. If you are new to HBS Online, you will be required to set up an account before starting an application for the program of your choice.

    Our easy online application is free, and no special documentation is required. All participants must be at least 18 years of age, proficient in English, and committed to learning and engaging with fellow participants throughout the program.

    Updates to your application and enrollment status will be shown on your account page. We confirm enrollment eligibility within one week of your application for CORe and three weeks for CLIMB. HBS Online does not use race, gender, ethnicity, or any protected class as criteria for admissions for any HBS Online program.

    Does Harvard Business School Online offer an online MBA?

    +–

    No, Harvard Business School Online offers business certificate programs.

    What are my payment options?

    +–

    We accept payments via credit card, wire transfer, Western Union, and (when available) bank loan. Some candidates may qualify for scholarships or financial aid, which will be credited against the Program Fee once eligibility is determined. Please refer to the Payment & Financial Aid page for further information.

    We also allow you to split your payment across 2 separate credit card transactions or send a payment link email to another person on your behalf. If splitting your payment into 2 transactions, a minimum payment of $350 is required for the first transaction.

    In all cases, net Program Fees must be paid in full (in US Dollars) to complete registration.

    What are the policies for refunds and deferrals?

    +–

    After enrolling in a program, you may request a withdrawal with refund (minus a $100 nonrefundable enrollment fee) up until 24 hours after the start of your program. Please review the Program Policies page for more details on refunds and deferrals. If your employer has contracted with HBS Online for participation in a program, or if you elect to enroll in the undergraduate credit option of the Credential of Readiness (CORe) program, note that policies for these options may differ.

     

    Sign up for News & Announcements


    • • Please complete this required field.
    • • Email must be formatted correctly.
    • • Please complete all required fields.

    Subject Areas

    • Business Essentials
    • Leadership & Management
    • Entrepreneurship & Innovation
    • Strategy
    • Marketing
    • Finance & Accounting
    • Business & Society
    • Digital Transformation

    Quick Links

    • FAQs
    • Contact Us
    • Request Info
    • Enroll Now
    • Support Portal

    About

    • About Us
    • Media Coverage
    • Founding Donors
    • Leadership Team
    • Careers @ HBS Online

    Legal

    • Legal
    • Policies
    Harvard Business School
    Copyright © President & Fellows of Harvard College
    • Site Map
    • Trademark Notice
    • Digital Accessibility