Business Insights

Once thought to be opposing goals, sustainability and financial success now go hand-in-hand for many businesses. Some, however, may be skeptical of the claim that a business can do well by doing good. Here are key terms to use to frame your discussion, several ways sustainable business practices can pay off financially, and tools to leverage when pitching sustainability to stakeholders. [...]

In the past few decades, business leaders have recognized that they have a responsibility to do more than simply maximize profits for shareholders and executives. Rather, they have a social responsibility to do what’s best not just for their companies, but people, the planet, and society at large. Here's a look at what corporate social responsibility is and the different forms it can take. [...]

Globalization has had numerous effects—both positive and negative—on business and society at large. Here’s an overview of the pros and cons of globalization in business. [...]

For a business to run effectively, its leadership needs a firm understanding of the value its products or services bring to consumers. This is where conjoint analysis becomes an essential tool. Here’s an overview of what conjoint analysis is, why it’s important, and steps you can take to analyze your products or services. [...]

Taking a business strategy course is an effective way to hone your strategic skills and make a positive impact on your organization. Here's how to choose the right course for your needs. [...]