The proliferation of digital tools, data, and social media has changed how brands capture attention, connect with their audiences, and build value. Harvard Business School Online has created a new course, Digital Marketing Strategy, to help you and your organization acquire and retain customers and accelerate growth. [...]

We recently invited six past CORe participants to the HBX offices to participate in an upcoming ad campaign featuring real HBX students. Between shots, undergraduate financial aid representative Jonathan Rossi sat down with us and explained how CORe helped define his future education and career goals in data analytics. [...]

When you take CORe, you're taking an extra step beyond your job, school work, and life to make a decision about your future. [...]

Out of laundry detergent? Just press an Amazon Dash Button. Out of trash bags? There’s an Amazon Dash Button for that too. What might appear like a seamless way to allow users to order common household products is a new source of data for Amazon to better understand consumer behavior. How? By using predictive modeling. Predictive modeling is a statistical modeling technique that forecasts an outcome or behavior. This type of modeling often uses historic or current data to predict a future outcome, which can be validated as more data becomes available. [...]

Every year since 1999, the Madden NFL video game cover has featured an NFL star player from the previous year, similar to an athlete being featured on the Wheaties box. Fans have noticed a trend where these star players end up playing worse or even getting injured the following year. Hence the idea of a “Madden Curse,” and a subset of fans who are adamantly opposed to their favorite players being featured on the cover. [...]