Business Insights
Harvard Business School Online's Business Insights Blog provides the career insights you need to achieve your goals and gain confidence in your business skills.
The jobs to be done framework is a powerful tool businesses can use to better understand how and why customers make buying decisions. Here's a primer on the jobs to be done framework, along with a discussion about how the coronavirus has brought the theory front of mind for many businesses. [...]
What drives consumers to purchase and use certain products and services over others? Here's a look at four real-world examples of Harvard Business School Professor Clayton Christensen’s jobs to be done theory in action. [...]
The world is filled with aspiring entrepreneurs—people who believe they have what it takes to launch a company and build it into a profitable business. While anyone can start a business, not everyone will succeed. Here’s what it takes to be an entrepreneur. [...]
If you’re thinking about launching your own venture, you might be wondering if you have what it takes. Here are 10 characteristics of successful entrepreneurs. [...]
Knowing how to determine the financial health of a company is an important business skill. Follow these steps to understand whether a company is flourishing or falling behind. [...]
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