Collecting data can enable you to ensure its accuracy, completeness, and relevance to your organization and the issue at hand. Here’s a breakdown of data types, what to know before you begin collecting, and seven data collection methods to leverage. [...]

Data storytelling can help turn data insights into action. Without effective communication, insights can go unnoticed or unremembered by your audience; both hard and soft skills are crucial for leveraging data to its fullest potential. [...]

Diagnostic analytics provides crucial information about why a trend or relationship occurred and is useful for professionals aiming to support their decisions with data. Here’s an introduction to diagnostic analytics, key considerations for using it at your organization, and four examples. [...]

Descriptive analytics is sometimes called the simplest form of data analysis because it describes trends and relationships but doesn’t dig deeper. If you’re new to the field of business analytics, it's an accessible and rewarding place to start. Here are five examples of descriptive analytics in action. [...]

Prescriptive analytics has been called “the future of data analytics,” and for good reason. This type of analysis goes beyond explanations and predictions to recommend the best course of action moving forward. It’s especially useful in driving data-informed decision-making. Here are six examples of prescriptive analytics in action. [...]