Business Insights

If you’re new to data-driven decision-making, you might be wondering how data translates into business strategy. The answer lies in generating a hypothesis and verifying or rejecting it based on what various forms of data tell you. Here's a look at hypothesis testing and the role it plays in helping businesses become more data-driven. [...]

Considering taking an HBS Online analytics course? Here’s a primer on data science and data analytics, the characteristics all HBS Online courses share, and the content, audience, and questions answered in each course to help you make your decision. [...]

How can organizations ethically collect, store, and use data? What rights must be upheld? The field of data ethics explores these questions and offers five guiding principles for business professionals who handle data. [...]

Without a background in data science, how can you break into the field, build your skills, and drive change in your organization? Here’s an introduction to data science and six steps to learn it from square one. [...]

As your organization grows, it becomes increasingly important to have employees whose job is specifically anchored around data. Depending on your organization, this team may be called the data team or the analytics team. Here's an overview of the job titles typically included on an analytics team, along with several considerations you should keep in mind as you build yours. [...]