The most common metric for measuring a new venture’s success is what’s known as the LTV/CAC ratio. To help you assess your company’s performance more effectively, here’s an overview of LTV/CAC, how to calculate it, and methods for improving it to achieve long-term profitability. [...]

Master the buying journey to effectively engage customers at critical moments, refine your marketing strategies, and cultivate long-lasting customer relationships. Explore key stages, real-world examples, and their impact on the customer experience. [...]

Entrepreneurial marketing can help you build brand awareness, prioritize customer relationships, and maximize impact—even with limited resources. Explore what it is and why it’s a key driver of long-term growth. [...]

Entrepreneurial Marketing is a four-week course that will equip you with the entrepreneurial mindset and toolkit to create a viable, scalable business with minimal data, limited resources, and tight budgets. It also marks HBS Online’s third marketing course, creating a new learning pathway for those interested in earning an advanced certificate. [...]