Chris Larson refers to the Ryanair plane as a “bus in the sky.” Here, he describes his experience flying on Ryanair a few months ago in great detail. [...]

Disruptive innovation has been a buzzword since Clayton Christensen coined it back in the mid 1990s. But with everyone discussing disruption, how can you distinguish between new entrants that pose a threat and those that are best ignored? [...]

Robert De Niro and I have a lot in common – we are both a little old to be interns. But, like in the movie, my internship at HBX was a fantastic experience. Since I was completing a MSc in Russian and East European Studies and then beginning an MBA three months later, I figured an internship at HBX would be a great way to spend my summer. Luckily, HBX thought so as well! [...]

Correctly identifying customer jobs to be done is a hard task. Here are three tips for understanding the jobs to be done theory and applying it to real situations. [...]

Why has Pokémon GO become such a phenomenon? Is it possible that Nintendo has nailed a difficult “job to be done” perfectly? Possibly. [...]