Business Insights

A business needs customers to survive. With fierce competition to capture buyers’ attention, it can be difficult to develop products and services that stand out and appeal to the market. Here are three ways to develop an understanding of your customers’ needs so you can better serve them. [...]

In entrepreneurship, the old adage “you must spend money to make money” often rings true. Here’s a guide for assessing startup costs and expenses, along with four options to consider when financing your budding business. [...]

The jobs to be done framework is a powerful tool businesses can use to better understand how and why customers make buying decisions. Here's a primer on the jobs to be done framework, along with a discussion about how the coronavirus has brought the theory front of mind for many businesses. [...]

Starting a business comes with many unknowns, but the value of your brand shouldn’t be one of them. To communicate the need your product fills and its differentiating factors, you need to create an effective value proposition. [...]

Rebecca Parkes is always looking for ways to improve and challenge herself. As she says, taking courses at HBS Online was a natural step in that process. Learn more about her experience and how she's applied her coursework. [...]